Formerly Freshdesk, the rebranding was necessary to encompass their original vision of a
helpdesk to include growth beyond customer support.
The mission of Freshworks now encompasses cutting-edge products in the CRM and ITSM
domains on a global scale. Over 250 brands and 40,000 customers trust Freshworks for their
sales and marketing needs. Freshworks offers software that enables a company to improve its
relationships with customers and drive home sales to closure.
Freshworks’ goal for its users is not just to change the way businesses engage in customer support.
Their aim is to change the way their software users do business in a more effective and
profitable manner
Who is Freshworks Best For?
The Freshworks platform is ideal for a company that wishes to manage and retain interactions
with its customers. Company growth and the building of customer confidence needed for solid
business relationships are achieved with Freshworks.
With the support provided by the Freshworks platform, businesses are equipped with effective,
compelling information to build more profitable relationships. The software enables business
transactions with their existing customers and the ability to attract new ones.
Sales are boosted through Freshworks’ software due to the insights provided through its
statistical summaries and customer profiles.
Features.
With Freshworks, a business can use one tool to consolidate all company statistics and reports
for customer relationship management in one place. Information technology is incorporated
within the software to provide customer profiling that enriches email campaigns and customer
interaction.
Marketing:
Freshworks’ innovative platform includes components to assist with company marketing that
are invaluable tools for sales. Public visibility is made more accessible with the delivery of
multichannel campaigns. These features provide excellent resources for increased sales and
engaging customer contact.
In addition, Freshworks software can also make calls and send emails. Contacts can be
segmented into groups that allow for custom tailoring of communication to a customer base.
Sales:
Every aspect of increasing sales has been considered by Freshworks. Client conversion is made
possible by chatbot engagement with website visitors and through personalized emails.
Freshworks provides the innovation for clients to experience company contact and to feel
recognized and appreciated by the business engagement.
The Freshworks platform is invaluable to attracting new customers and retaining existing
customers through streamlined communication and forwarded directly to them. It is possible to
avoid gaps in communication from the business that might otherwise lead to loss of customers.
Freshworks also supports driving deals that are otherwise unable to be executed due to the
innovative software of the platform. The software provides concise reports that give direction for
the work that should occur to close a deal.
Analytics:
Freshworks creates custom reports for its users, allowing them to glean insights into deals and
understand the best process necessary to bring them to closure.
Additionally, the Freshworks software is capable of determining and prioritizing sales that are
likely to close faster than others. More intelligent decision-making and improved chances to
increase sales are possible with this feature.
Pros and Cons.
Freshworks Pros:
- Pricing plans for varying business budgets and continually releases new features to improve its productivity.
- Global outreach with multiple languages.
- Easy to implement.
- Automated business interactions help to organize the sales process.
- Freshworks does not offer offline data access.
- Lower-priced plans may not offer enough features for small businesses.
- Free trial — yes.
- Growth — $29 per user per month billed annually.
- Pro — $69 per user per month billed annually.
- Enterprise — $125 per user per month billed annually.
Freshworks’ integration of cutting-edge products in the CRM and ITSM domains make its
software a powerful contender in the field of CRM software.
Freshworks gives context into leads, improves team production, and is scalable to provide for
business growth. This scalability allows for company growth without the need to upgrade their
CRM software to accommodate such growth.
With Freshworks, businesses no longer need to integrate their helpdesks with their CRM.
Salespeople do not have to switch between multiple tools in addition to their CRM, saving
themselves time with integration that is often difficult. Thus, Freshworks is worth the money for
businesses looking for an easily integrated and flexible CRM software.
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