Constant Contact (Features Pros And Cons)

Constant Contact is a powerful marketing automation and email marketing solution that helps 

businesses become more proficient at using email and social advertising to acquire, convert 

and retain customers. The software includes a plethora of email templates with drag-and-drop 

elements and offers multiple ways to upload contacts. In addition, Constant Contact users enjoy 

access to intuitive event management tools, social media features, and a variety of resources 

available to help businesses be successful with their marketing.

Its marketing automation tools allow users to target and send a series of personalized emails to 

contacts in a series, resend to those that didn’t open emails the first time, and more. In-depth 

reporting allows businesses to analyze campaign success over time and see which contacts 

are engaged. Moreover, Constant Contact offers a mobile application that lets business 

marketers create and send emails right from their smartphone. It comes with email tracking 

capabilities, so users can monitor and track the performance of sent emails on the go.

Features.

Constant Contact allows users to streamline email campaigns and nurture relationships. 

The following are the key features that make this happen:

• Marketing Automation — With Constant Contact, users can set up welcome emails, autoresponder series, and anniversary and birthday emails to automatically be sent to contacts based on certain triggers. Once users spend some time to customize emails, they don’t have to worry about them again until they’re ready to modify their content.

• Contact Management — The solution’s contact management dashboard provides all the tools users need to organize subscribers into a single contact list. Marketers can upload a text file or spreadsheet for automatic processing or import contacts directly from Outlook or Gmail. Tagging contacts and adding custom fields is a breeze, and Constant Contact allows users to clean up lists by avoiding duplicates.

• Statistical Reporting — Constant Contact offers detailed reports that show statistics on number of clicks, unsubscribes, forwards, opens, spam reports, and more. These statistics are graphically displayed in the user’s account. In addition, the software provides users with an option to customize the spreadsheet to export whatever stat they desire. An activity tab logs exports, removals, updates and additions.

• Event Marketing Tools — Constant Contact’s event registration application is a great feature for marketers interested in leveraging email marketing to drive attendance at trade shows and conferences. Called Event Spot, it provides all the tools a user needs to create email invitations and a corresponding registration form and home page. The online form streamlines the event registration process, removing the need to collect registration information via telephone. There are also integrations with other event marketing tools, such as Eventbrite.

• E-commerce integrations — Constant Contact offers native integrations with many e-commerce solutions to enable marketers to process abandoned cart emails, see sales right in their Constant Contact dashboard and more.

Integration.

As a cloud-based solution, Constant Contact is easy to implement. New users can reference the 

Getting Started with Email page to help set up and start using their account.

The platform integrates with third-party applications, such as Salesforce, Intuit, Outlook, Shopify, 

Facebook and Gmail.

Pricing.

Constant Contact has two monthly pricing plans with a 60-day free trial and a 15% discount if 

companies pay annually. The Email plan includes basic features and starts at $20 per month for 

up to 500 contacts. FREE TRIAL CLICK HERE 

The Email Plus plan adds multiple users, subject line A/B testing, surveys and polls, event 

marketing, coupons and dynamic content. It starts at $45 per month for up to 500 contacts.

Drawbacks.

Some users have complained that the additional step required to save each individual image or 

text block before editing another block is frustrating. An option to conveniently switch between 

blocks and save emails as a whole are highly desirable. Start trial 60 days