If you’ve ever thought, “I should really start email marketing,” you’re not alone. Whether you run a small business, nonprofit, blog, or online store, email is still one of the best ways to stay in touch with your audience and actually grow it.
But the question is: what’s the best email marketing platform? Well, one of the top names in the game is Constant Contact. If you’ve heard of it but don’t know where to start, don’t worry we’ve got you covered.
Let’s walk through everything you need to know in plain, simple language.
What Even Is Email Marketing?
Email marketing is just a fancy way of saying: “Let’s send useful, interesting, or helpful stuff to people who’ve agreed to hear from us.”
That could be:
- A newsletter with tips
- A promo for your latest sale
- An invite to your next event
- Or even a simple “Hey, we miss you!”
It’s cost-effective, personal, and it works. The four main types are:
- Newsletters
- Promotional emails
- Transactional emails (like receipts)
- Re-engagement emails
Getting Started with Constant Contact
First things first, login to Constant Contact or sign up for their free trial if you’re brand new. It’s easy to use—even if you’re not techy.
Here’s what you’ll love:
- Pre-designed newsletter templates
- Easy drag-and-drop email builder
- Built-in list management (so you’re not sending spam)
- Real-time reports so you can see what’s working
And yes, they have step-by-step tutorials if you get stuck.
How Much Does Constant Contact Cost?
Constant Contact’s pricing is super flexible. They’ve got a few different plans depending on how many contacts you have and what features you need:
- Core Plan great for basic newsletters
- Plus Plan includes automations, surveys, and more
- Nonprofit pricing discounted plans for nonprofits
- Annual pricing save a bit more if you pay yearly
Prices usually start around $12/month, but it depends on your list size.
Can email marketing be free? Yes! The free trial lets you test-drive before paying a cent.
Key Features That Make Constant Contact Stand Out
If you’re wondering what makes Constant Contact shine, here’s the quick list:
- Dozens of mobile-friendly email templates
- Marketing automation to send the right message at the right time
- Tools powered by AI to write better emails (yep, robots are helping!)
- CRM features to manage customer info
- Easy integrations with tools like Shopify, WordPress, Salesforce
- Built-in event registration, polls, and SMS
You can even embed videos, use GIFs, and create custom landing pages!
Constant Contact vs. Mailchimp: Which One’s Better?
Let’s be real—people always ask this.
Constant Contact vs Mailchimp is a popular debate. Here’s a super quick breakdown:
| Feature | Constant Contact | Mailchimp |
|---|---|---|
| Ease of Use | ✅ Easier for beginners | ❌ Can feel clunky |
| Support | ✅ Real phone support | ❌ Mostly email/chat |
| Automation | ✅ Solid & simple | ✅ Advanced but complex |
| Pricing | ✅ More predictable | ❌ Gets pricey fast |
So if you want great support and easy setup, Constant Contact is probably your best bet.
Can I Really Do Email Marketing Myself?
Totally. That’s what makes Constant Contact great.
You don’t need to be a designer or marketing guru. Their templates and AI tools help you write better emails, schedule sends, and get results—without needing a team.
Even better? You can earn money by using their affiliate program, especially if you refer others.
What If I Need Help?
No worries. Constant Contact has:
- Phone support
- Live chat
- A massive knowledge base
- Real people (not just bots) to help
They’ve also got offices in Canada, Australia, Boston, and beyond so you’re not dealing with some mystery startup overseas.
Final Thoughts: Is Constant Contact Worth It?
Here’s the deal: If you want an easy-to-use, reliable, all-in-one email marketing tool that grows with your business, Constant Contact is a solid choice.
- Great for beginners
- Affordable for small lists
- Powerful enough for growing teams
- Trusted by nonprofits, real estate pros, and online stores
- Highly rated on G2, Trustpilot, and Google reviews
And yes, you can cancel anytime.
Ready to Start?
👉 Sign up for a free trial at Constant Contact
👉 Try out the templates, send your first email, and start connecting with your audience one inbox at a time.
Bonus: Common Questions Answered
Q: Can email marketing be free?
Yes, Constant Contact has a free trial. Other platforms offer free plans, but they’re often limited.
Q: How much is a 1,000-email list worth?
If done right, it could bring you hundreds even thousands—each month in sales or donations.
Q: What’s the best time to send an email?
Usually Tuesday Thursday mornings. But Constant Contact can help you test for your audience.
Q: Can I do this solo?
Absolutely. Constant Contact is made for small teams (and even one-person businesses).